Book Review: New-product Development and Testing

Grønhaug Kjell , and Kaufmann Geir , eds. (1988), Innovation: A Cross-Disciplinary Perspective. Oxford: Norwegian University Press.

Mahajan Vijay , and Wind Yoram , eds. (1986), Innovation Diffusion Models of New Product Acceptance. Cambridge, MA: Ballinger Publishing Company.

Wind Yoram , Mahajan Vijay , and Cardozo Richard N. , eds. (1981), New Product Forecasting. Lexington, MA: Lexington Books.