Advertising Research Foundation (1985), Focus Groups: Issues and Approaches. New York: Advertising Research Foundation.
2.
BellengerDanny, KennethL. Bernhardt, and JacL. Goldstucker (1976), Qualitative Research in Marketing. Chicago: American Marketing Association.
3.
CalderBobby J. (1977), “Focus Groups and the Nature of Qualitative Marketing Research,” Journal of Marketing Research, 14 (August), 353–64.
4.
CoxKeith K. and JamesB. Higginbotham (1979), Focus Group Interviews. Chicago: American Marketing Association.
5.
DurgeeJeffrey F. (1986), “Depth Interview Techniques for Creative Advertising,” Journal of Advertising Research, 25 (6), 29–37.
6.
FernEdward (1982), “The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality,” Journal of Marketing Research, 19 (February), 1–13.
7.
GoldmanAlfred E. (1962), “The Group Depth Interview,” Journal of Marketing, 26 (July), 61–8.
8.
GoldmanAlfred E. and McDonaldSusan Schwartz (1987), The Group Depth Interview. Englewood Cliffs, NJ: Prentice-Hall, Inc.
9.
LazarsfeldPaul (1944), “The Controversy Over Detailed Interviews—An Offer for Negotiation,” Public Opinion Quarterly, 8, 38–80.
10.
McQuarrieEdward F. and ShelbyH. McIntyre (1988), “Conceptual Underpinnings for the Use of Group Interviews in Consumer Research,” in Advances in Consumer Research, Vol. 15, MichaelJ. Houston, ed. Provo, UT: Association for Consumer Research, 580–6.
11.
MertonRobert K. (1987), “The Focused Interview and Focus Groups: Continuities and Discontinuities,” Public Opinion Quarterly, 51, 550–66.
12.
MertonRobert K., FiskeMarjorie, and KendallPatricia L. (1956), The Focused Interview. New York: The Free Press.
13.
WellsWilliam D. (1974), “Group Interviews,” in Handbook of Marketing Research, RobertFerber, ed. New York: McGraw-Hill Book Company.