Computer Abstracts

Cronbach L. J. (1951), “Coefficient Alpha and the Internal Structure of Tests,” Psychometrika, 16, 297–334.

Gilmer J. S. , and Feldt L. S. (1983), “Reliability Estimation for a Test with Parts of Unknown Lengths,” Psychometrika, 48(March), 99–111.

Joachimsthaler E. A. , and Michaels R. E. (1984), “Alternative Internal Consistency Estimates Applied to the Job Descriptive Index,” unpublished manuscript, University of Kansas.

Jöreskog K. G. (1971), “Statistical Analysis of Sets of Congeneric Tests,” Psychometrika, 36(June), 109–33.

Lord F. M. , and Novick R. R. (1968), Statistical Theories of Mental Test Scores. Reading, MA: Addison-Wesley Publishing Company.

Morrison Donald F. (1976), Multivariate Statistical Methods. New York: McGraw-Hill Book Company.

SAS Institute (1979), SAS User's Guide. Raleigh, NC: SAS Institute Inc.

Davison Mark L. (1983), Multidimensional Scaling. New York: John Wiley & Sons, Inc.

Green Paul E. , and Wind Yoram (1975), “New Ways to Measure Consumers’ Judgements,” Harvard Business Review (July-August), 107–17.

Schiffman Susan C. , and Lance Reynolds M. , and Young Forrest W. (1981), Introduction to Multidimensional Scaling Theory, Methods and Applications. New York: Academic Press, Inc.

Billingsley Patrick (1961), “Statistical Methods in Markov Chains,” Annals of Mathematical Statistics, 32, 12–40.

Blattberg Robert , and Sen Subrata (1976), “A Bayesian Technique to Discriminate Between Stochastic Models of Brand Choice,” Journal of Marketing Research, 13, 682–96.

Goodman Leo (1958), “Simplified Run Tests and Likelihood Ratio Tests for Markov Chains,” Biometrika, 45, 181–97.

Mood A. M. (1940), “The Distribution Theory of Runs,” Annals of Mathematical Statistics, 11, 367–92.

Shaughnessy Peter W. (1981), “Multiple Runs Distributions: Recurrences and Critical Values,” Journal of the American Statistical Association, 76, 732–6.

Taudes Alfred , and Wagner Udo (1983), “On a Generalized Zero Order Model of Consumer Behavior,” in Proceedings of the First Marketing Science Conference, Fred S. Zufryden, ed.

Jackson Barbara Bund (1983), Multivariate Data Analysis: An Introduction. Homewood, IL: Richard D. Irwin, Inc.

Jain Arun K. , Malhotra Naresh K. , and Mahajan Vijay (1979), “Aggregating Conjoint Data: Some Methodological Considerations and Approaches,” in 1979 Educators’ Conference Proceedings, Beckwith Neil , and Houston Michael , and Middelstaedt Robert , Monroe Kent B. , and Ward Scott , eds. Chicago: American Marketing Association, 74–7.

Kruskal J. B. (1965), “Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data,” Journal of the Royal Statistical Society, 27(March), 251–63.

Srinivasan V. , and Shocker Allan D. (1982), “LINMAP (Version IV): A FORTRAN IV Computer Program for Analyzing Ordinal Preference (Dominance) Judgments and for Conjoint and Tradeoff Analyses,” Journal of Marketing Research, 19(November), 601–2.

Johnson R. M. (1975), “A Simple Method for Pairwise Monotone Regression,’ Psychometrica, 40(June), 163–8.

Johnson R. M. (1976), “Beyond Conjoint Measurement: A Method of Pairwise Tradeoff Analysis,” in Advances in Consumer Research, Vol. 3, Anderson Beverlee B. , ed. Ann Arbor, MI: Association for Consumer Research, 353–8.

Nehls L. , and Seaman B. , and Montgomery D. (1976), “$Ftroff: A Basic Program for Trade-Off Analysis,” Report No. 76–105, Marketing Science Institute.

Lastovicka J. L. (1981), “The Extension of Component Analysis to Four-Mode Matrices,” Psychometricka, 46 (March), 47—57.

Lastovicka J. L. (1983), “A Pilot Study of Krugman's 'Three-Exposure Theory,'” in Advertising and Consumer Psychology, Larry Percy and Arch Woodside, eds. Lexington, MA: Lexington Books/D. C. Heath and Company, 333—44, 385.

Tucker L. R. (1966), “Some Mathematical Notes on ThreeMode Factor Analysis,” Psychometricka, 31 (September), 279—311.