Book Review: Causal Models in Marketing

Bock R. D. and Borgmann R. E. (1966), “Analysis of Covariance Structures,” Psychometrika, 31, 507–534.

Huang D. S. (1970), Regression and Econometric Methods, New York: John Wiley & Sons, Inc.

Jörskog K. G. (1968), “A General Method for Analysis of Covariance Structures,” Proceedings, Psychometric Society, Chapel Hill, NC.

Jörskog K. G. (1970), “A General Method for Analysis of Covariance Structures,” Biometrika, 57, 239–251.

Jörskog K. G. (1973), “A General Method for Estimating a Linear Structural Equation System,” in Structual Equation Models in the Social Sciences, Goldberger A. S. and Duncan O. D. , editors. New York: Seminar Press.

Parsons L. J. and Schultz R. L. (1976), Marketing Models and Econometric Research, New York: North Holland.