Book Review: Die Grundlagen Des Marketing (Elements of Marketing)

Ferber Robert , ed. Handbook of Marketing Research. New York: McGraw-Hill Book Company, 1974.

Tietz Bruno . Konsument und Einzelhandel: Strukturwandlungen in der Bundesrepublik Deutschland von 1950 bis 1975 (Consumer and Retailing: Structural Changes in the Federal Republic of Germany from 1950 to 1975), reviewed in Journal of Retailing (Fall 1967), 61–66.