You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Computer Abstracts

Journal of Marketing Research

Impact Factor: 5.0 / 5-Year Impact Factor: 8.1

Journal Homepage Submission guidelines

Restricted access

Abstract

First published online August, 1972

Computer Abstracts

, , and

Volume 9, Issue 3

https://doi.org/10.1177/002224377200900311

Abstract

Get full access to this article

View all access options for this article.

References

1.

Carmone

Frank J.

, Green

Paul Ê.

, and Robinson

Patrick J.

“COFIS: An IBM 360/65 FORTRAN IV Program for Configural Scoring,” Journal of Marketing Research, 5 (August 1968), 319.

2.

Lubin

Ardie

and Osburn

Hobart G.

“A Theory of Pattern Analysis for the Prediction of a Quantitative Criterion,” Psychometrika, 22 (March 1957), 64–7.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

Book Review: The Structure and Stability of Retail Trade in Buffalo,1929,1933 and 1935—Grocery Stores

Retricted access

Self-Regulation of Sex-Role Stereotyping in Advertising: The Canadian Experience

Retricted access

Book Review: The Case Method at the Harvard Business School

Retricted access

Word-of-Mouth Redefined: A Profile of Influencers in the Travel and Tourism Industry