This article uses the experimental approach to discuss the possible influence of various communication media on the foreign product image of the American consumer.
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References
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ReiersonCurtis, “Are Foreign Products Seen as Traditional Stereotypes?”Journal of Retailing, 42(Fall 1966), 33–40.
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ReiersonCurtis, “Current Importance of United States Trade with Italy and Japan,”Baylor Business Studies, 66(January 1966), 28–36.
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LikertRensis, “A Technique for Measurement of Attitudes,”Archives of Psychology, 140(June 1932), 1–55.
