Book Review: Discovering the Soul of Service: The Nine Drivers of Sustainable Success

Barney Jay (1986), “Organizational Culture: Can It Be a Source of Sustained Competitive Advantage,” Academy of Management Review, 11 (July), 656–65.

Bendapudi Neeli and Berry Leonard L. (1997), “Customer Motivations for Maintaining Relationships with Service Providers,” Journal of Retailing, 73 (Spring), 15–37.

Day George S. (1994), “The Capabilities of Market-Driven Organizations,” Journal of Marketing, 58 (October), 37–52.

Grönroos Christian (1999), “Internationalization Strategies for Services,” Journal of Services Marketing, (Fall), forthcoming.

Hult G. Tomas M. (1998), “Managing the International Strategic Sourcing Process as a Market-Driven Organizational Learning System,” Decision Sciences, 29 (Spring), 193–216.

Hult G. Tomas M. (1999), “Competitive Advantage in International Services Marketing (Guest Editorial),” Journal of Services Marketing, (Fall), forthcoming.

Hurley Robert F. and Hult G. Tomas M. (1998), “Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination,” Journal of Marketing, 62 (July), 42–54.

Kohli Ajay K. and Jaworski Bernard J. (1990), “Market Orientation: The Construct, Research Propositions, and Managerial Implications,” Journal of Marketing, 54 (April), 1–18.

Lovelock Christopher H. (1999), “Developing Marketing Strategies for Transnational Service Operations,” Journal of Services Marketing, (Fall), forthcoming.

Maignan Isabelle , Ferrell O.C. , and Hult G. Tomas M. (1999), “Corporate Citizenship: Cultural Antecedents and Business Benefits,” Journal of the Academy of Marketing Science, forthcoming.

Morgan Robert M. and Hunt Shelby D. (1994), “The Commitment–Trust Theory of Relationship Marketing,” Journal of Marketing, 58 (July), 20–38.

Narver John and Slater Stanley F. (1990), “The Effect of Market Orientation on Business Profitability,” Journal of Marketing, 54 (October), 2–35.

Sinkula James M. (1994), “Market Information Processing and Organizational Learning,” Journal of Marketing, 58 (January), 35–45.

Slater Stanley F. and Narver John C. (1995), “Market Orientation and the Learning Organization,” Journal of Marketing, 59 (July), 63–74.