Book Review: Reflection and Retrospection: Searching for Visions in Marketing

Alderson Wroe (1957), Marketing Behavior and Executive Action. Homewood, IL: Richard D. Irwin.

Alderson Wroe and Martin Miles (1965), “Transactions and Transvections,” Journal of Marketing, 19 (May), 117–27.

Bauer Raymond A. (1966), Social Indicators. Cambridge, MA: MIT Press

Boulding Kenneth E. (1978), Ecodynamics, A New Theory of Societal Evolution. Beverly Hills, CA: Sage Publications.

Boulding Kenneth E. (1981), Evolutionary Economics. Beverly Hills, CA: Sage Publications.

Boulding Kenneth E. (1985), The World as a Total System. Beverly Hills, CA: Sage Publications.

Breyer Ralph F. (1934), The Marketing Institution. New York: McGraw-Hill.

Brown Lyndon O. (1937), Market Research and Analysis. New York: Ronald Press.

Brown Stephen (1998), Postmodern Marketing Two, 2d ed. London: International Thompson Business Press.

Brown Stephen , Bell Jim , and Carson David , eds. (1995), Marketing Apocalypse. London, Routledge.

BusinessWeek, (1998) “Remedies for the Global Crisis,” (September 14), 208.

Campbell Angus (1981), The Sense of Well Being in America. New York: McGraw-Hill.

Constanza Robert and others (1998), “Principles for Sustainable Governance of the Oceans,” Science, (July 10), 198–99.

Constanza Robert and Andrade Francisco A. , eds. (1998), Ecological Economics and Sustainable Governance of the Oceans. Lisbon, Portugal: Independent World Commission on the Oceans.

Cox Reavis and Alderson Wroe , eds. (1950), Theory in Marketing. Homewood, IL: Richard D. Irwin and American Marketing Association.

Drucker Peter (1958), “Marketing and Economic Development,” Journal of Marketing, 22 (January), 252–59.

Drucker Peter (1985), Innovation and Entrepreneurship. New York: Harper and Row.

English J. Morley (1968), Cost-Effectiveness. New York: John Wiley & Sons.

Ferber Robert (1949), Statistical Techniques in Market Research. New York: McGraw-Hill.

Feyerabend Paul (1975), Against Method: Outline of an Anarchistic Theory of Knowledge. Atlantic Highlands, NJ: Humanities Press.

Firat A. Fual , Dholakia Nikhilesh , and Bagozzi Richard , eds. (1987), Philosophical and Radical Thought in Marketing. Lexington, MA: D.C. Heath.

Fisk George (1963) Leisure Spending Behavior. Philadelphia, PA: University of Pennsylvania Press.

Fisk George (1967), Marketing Systems: An Introductory Analysis. New York: Harper and Row.

Fisk George (1971), New Essays in Marketing Theory. Boston: Allyn and Bacon.

Fisk George (1974), Marketing and the Ecological Crisis. New York: Harper and Row.

Fisk George , ed. (1974) Marketing and Social Priorities. Chicago: American Marketing Association.

Fisk George , ed. (1986) Marketing Management as a Social Process. New York: Praeger Division of Greenwood Press.

Fisk George (1997), “Questioning Eschatological Questions About Marketing: Apocalypse Conditional,” European Journal of Marketing, 31 (9/10), 720–29.

Fisk George and Korsvold Paal , eds. (1979), Social Responsibility in Business: Scandinavian Viewpoints. Lund, Sweden and Oslo, Norway: Studentlitteratur and Bedriftoekonomens forlag.

Halbert Michael , ed. (1965), The Meaning and Sources of Marketing Theory. New York: McGraw-Hill.

Hardin Garrett , (1968), “The Tragedy of the Commons,” Science, 162, 1243–44.

Hardin Garrett , (1998) “Extensions of the Tragedy of the Commons,” Science, (May 1), 682–683.

Hardin Garrett , and Baden John , eds. (1985), Managing the Commons. San Francisco, W.H. Freeman and Company.

Hirsch Fred (1976), Social Limits to Growth. Twentieth Century Fund, Cambridge, MA: Harvard University Press.

Hunt Shelby (1990) “Truth in Marketing Theory and Research,” Journal of Marketing, 54 (July), 1–15.

Kilbourne William , MacDonagh Pierre , and Prothero Andrea (1997), “Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm,” Journal of Macromarketing, 17 (Spring), 4–24.

Meadows Donella , Meadows Dennis L. , Randers Jørgen , and Behrens William W. III (1972), The Limits to Growth. New York: Universe Books.

Mishan Edward J. (1976) Cost-Benefit Analysis. New York: Praeger Division of Henry Holt.

Myers David G. and Diener Ed (1996), “The Pursuit of Happiness,” Scientific American, 275 (May), 70–72.

Naisbitt John (1982), Megatrends: Ten New Directions Transforming Our Lives. New York: Warner Books.

Nicosia Franco (1962) “Marketing and Alderson's Functional-ism,” Journal of Business of the University of Chicago, 35 (October), 403–13.

Rogers Everett (1983) Diffusion of Innovations, 3d ed. New York: The Free Press.

Samli A. Coskun , ed. (1987) Marketing and the Quality of Life Interface. Westport, CT: Greenwood Press.

Schumacher E.F. (1973), Small is Beautiful. New York: Perennial Library Harper and Row.

Schumpeter Joseph A. (1961), The Theory of Economic Development, Radvers Opie, trans. Cambridge, MA: Harvard University Press.

Scott Alan (1996), “Postmodern Gravity Deconstructed Slyly,” The New York Times, (May 18), 1.

Sheldon Eleanor B. and Moore Wilbert E. , eds. (1968), Indicators of Social Change: Concepts and Measurements. New York: Russell Sage Foundation.

Sirgy Joseph and Samli A. Coskun , eds. (1995), New Dimensions in Marketing/Quality of Life Research. Westport, CT: Greenwood Publishing.

Spiegel Gabrielle (1992), “The Postmodern Turn: Essays in Postmodern Theory and Culture,” History and Postmodernism, Past and Present, 3 (May), 194.

Stewart Paul and Dewhurst J. Frederick , Field with the assistance of Louise. (1939), Does Distribution Cost Too Much? New York: Twentieth Century Fund.

Vaile Roland S. , Grether Ewald T. , and Cox Reavis (1952), Marketing in the American Economy