Book Review: The Marketing of Nations

Grant Robert M. (1991), “Porter's ‘Competitive Advantage of Nations’: An Assessment,” Strategic Management Journal, 12 (7), 535–48.

Kotler Philip , Haider Donald H. , and Rein Irving (1993), Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations. New York: The Free Press.

Osborne David , and Gaebler Ted (1992), Reinventing Government: How the Entrepreneurial Spirit Is Transforming the Public Sector. Reading, MA: Addison-Wesley.

Porter Michael E. (1990), The Competitive Advantage of Nations. New York: The Free Press.