Book Review: Closely Read Books—Marketing Literature,Consumption as Text,and the Leaves from Our Lives: Slow,Slower,and Slowest

Alderson Wroe (1957), Marketing Behavior and Executive Action. Homewood, IL: Richard D. Irwin.

Baker Nicholson (1988), The Mezzanine: A Novel. New York: Weidenfeld.

Baker Nicholson (1990), Room Temperature. New York: Vintage Books.

Balliett Whitney (1986), American Musicians: Fifty-Six Portraits in Jazz. New York: Oxford University Press.

Berlyne Daniel E. (1960), Conflict, Arousal, and Curiosity. New York: McGraw-Hill.

Berlyne Daniel E. (1971), Aesthetics and Psychobiology. New York: Appleton-Century-Crofts.

Brown Stephen (1995), Postmodern Marketing. London: Rout-ledge Press.

Csikszentmihalyi Mihaly (1996), Creativity: Flow and the Psychology of Discovery and Invention. New York: HarperCollins Publishers.

Drucker Peter (1954), The Practice of Management. New York: Harper.

Hirschman Elizabeth C. , and Holbrook Morris B. (1992), Postmodern Consumer Research: The Study of Consumption As Text. Newbury Park, CA: Sage Publications.

Holbrook Morris B. (1980), “Some Preliminary Notes on Research in Consumer Esthetics,” in Advances in Consumer Research, Vol. 7, Olson Jerry C. , ed. Ann Arbor, MI: Association for Consumer Research, 104–108.

Holbrook Morris B. (1984), “Theory Development Is a Jazz Solo: Bird Lives,” in 1984 AMA Winter Educators’ Conference Proceedings, Anderson Paul F. , and Ryan Michael J. , eds. Chicago: American Marketing Association, 48–52.

Holbrook Morris B. (1986), “I'm Hip: An Autobiographical Account of Some Musical Consumption Experiences,” in Advances in Consumer Research, Vol. 13, Lutz Richard J. , ed. Provo, UT: Association for Consumer Research, 614–18.

Holbrook Morris B. (1987), “An Audiovisual Inventory of Some Fanatic Consumer Behavior: The 25-Cent Tour of a Jazz Collector's Home,” in Advances in Consumer Research, Vol. 14, Wallendorf Melanie , and Anderson Paul F. , eds. Provo, UT: Association for Consumer Research, 144–49.

Holbrook Morris B. (1988a), “Consumption Symbolism and Meaning in Works of Art: A Paradigmatic Case,” European Journal of Marketing, 22 (7), 19–36.

Holbrook Morris B. (1988b), “The Psychoanalytic Interpretation of Consumer Research: I Am an Animal,” Research in Consumer Behavior, 3, 149–78.

Holbrook Morris B. (1988c), “The Role of Consumption Symbolism and Marketing Imagery in Works of Art: Gremlins As Metaphors for Materialism,” Journal of Macromarketing, 8 (Spring), 54–59.

Holbrook Morris B. (1988d), “Steps Toward a Psychoanalytic Interpretation of Consumption: A Meta-Meta-Meta-Analysis of Some Issues Raised by the Consumer Behavior Odyssey,” in Advances in Consumer Research, Vol. 15, Houston Michael J. , ed. Provo, UT: Association for Consumer Research, 537–42.

Holbrook Morris B. (1989), “These Foolish Things,’ The Dear Departed Past,’ and the Songs of David Frishberg: A Commentary and Critique,” ACR Newsletter, (June), 1–8.

Holbrook Morris B. (1990), “On Hatching a Program of Consumer Research: An Elephant's Faithful One Hundred Percent,” ACR Newsletter, (December), 15–18.

Holbrook Morris B. (1991), “Romanticism and Sentimentality in Consumer Behavior: A Literary Approach to the Joys and Sorrows of Consumption,” Research in Consumer Behavior, 5, 105–80.

Holbrook Morris B. (1995), Consumer Research: Introspective Essays on the Study of Consumption. Thousand Oaks, CA: Sage Publications.

Holbrook Morris B. (1996), “Consumption as Communication in the World of Mrs. Cage,” Journal of Marketing, 60 (April), 139–42.

Holbrook Morris B. (1997a), “Marketing Across or Beyond, Without or Among, and At or On The Borders: Some Literal, Littoral, and Literary Ideas Whose Times Definitely Have, Probably Have Not, and Maybe Might Have Come,” in Marketing Without Borders, proceedings of the 31st Annual Conference, Manchester Metropolitan University. Manchester, UK: Academy of Marketing, 811–49.

Holbrook Morris B. (1997b), “Stereographic Visual Displays and the Three-Dimensional Communication of Findings in Marketing Research,” Journal of Marketing Research, 34 (November), 526–36.

Holbrook Morris B. (1997c), “Walking on the Edge: A Stereographic Photo Essay on the Verge of Consumer Research,” in Consumer Research: Postcards from the Edge, Brown Stephen , and Turley Darach , eds. London: Routledge Press, 46–78.

Holbrook Morris B. (1998a), “Borders, Creativity, and the State of the Art at the Leading Edge,” working paper, Graduate School of Business, Columbia University.

Holbrook Morris B. (1998b), “Marketing Applications of Three-Dimensional Stereography,” Marketing Letters, 9 (1), 51–64.

Holbrook Morris B. , Bell Stephen , and Grayson Mark W. (1989), “The Role of the Humanities in Consumer Research: Close Encounters and Coastal Disturbances,” in Interpretive Consumer Research, Hirschman Elizabeth C. , ed. Provo, UT: Association for Consumer Research, 29–47.

Holbrook Morris B. , and Grayson Mark W. (1986), “The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa,” Journal of Consumer Research, 13 (December), 374–81.

Holbrook Morris B. , and Hirschman Elizabeth C. (1993), The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art. Berlin: Mouton de Gruyter.

Howard John A. , and Sheth Jagdish N. (1969), The Theory of Buyer Behavior. New York: John Wiley & Sons.

Kao John (1996), Jamming: The Art and Discipline of Business Creativity. New York: HarperBusiness.

Koestler Arthur (1964), The Act of Creation. New York: Dell Publishing Co.

Kotler Philip J. (1972), “A Generic Concept of Marketing,” Journal of Marketing, 36 (April), 46–54.

Kotler Philip J. , and Levy Sidney J. (1969), “Broadening the Concept of Marketing,” Journal of Marketing, 33 (January), 10–15.

Lees Gene (1991), Waiting For Dizzy. New York: Oxford University Press.

Levitt Theodore (1962), Innovation in Marketing. New York: McGraw-Hill.

Meyer Leonard B. (1956), Emotion and Meaning in Music. Chicago: University of Chicago Press.

Meyer Leonard B. (1967), Music, The Arts, and Ideas. Chicago: University of Chicago Press.

Seuss, Dr. (a.k.a., Theodor Seuss Geisel) (1940), Horton Hatches the Egg. New York: Random House.

Stern Barbara B. , and Holbrook Morris B. (1994), “Gender and Genre in the Interpretation of Advertising Text,” in Gender Issues and Consumer Behavior, Costa Janeen Arnold , ed. Thousand Oaks, CA: Sage Publications, 11–41.

Stilgoe John R. (1994), Alongshore. New Haven: Yale University Press.

Strunk William Jr. , and White E.B. (1959), The Elements of Style. New York: Macmillan.