Book Review: Learning to Write,Writing to Learn

Bartels Robert (1962), The Development of Marketing Thought. Homewood, IL: Richard D. Irwin.

Berry Leonard L. (1995), On Great Service: A Framework for Action. New York: The Free Press.

Bartels Robert , Bennett David R. , and Brown Carter W. (1989), Service Quality: A Profit Strategy for Financial Institutions. Home-wood, IL: Dow Jones-Irwin.

Bartels Robert , and Capaldini L.A. (1974), Marketing for the Bank Executive. New York: Petrocelli Books.

Bartels Robert , and Donnelly James H. Jr. (1975), Marketing for Bankers. Washington, DC: American Institute of Banking and American Bankers Association.

Bartels Robert , Futrell Charles M. , and Bowers Michael R. (1985), Bankers Who Sell: Improving Selling Effectiveness in Banking. Chicago: Bank Marketing Association, Homewood, IL: Dow Jones-Irwin.

Bartels Robert , and Hensel James S. (1974), Marketing and the Social Environment: A Readings Text. New York: Petrocelli Books.

Bartels Robert , and Parasuraman A. (1991), Marketing Services: Competing Through Quality. New York: The Free Press.

Bartels Robert , and Parasuraman A. (1993), “Building a New Academic Field—The Case of Services Marketing,” Journal of Retailing, 69 (Spring), 13–60.

Donnelly James H. Jr. , Berry Leonard L. , and Thompson Thomas W. (1985), Marketing Financial Services: A Strategic Vision. Homewood, IL: Dow Jones-Irwin.

Drucker Peter F. (1964), Managing for Results. New York: Harper and Row Publishers.

Drucker Peter F. (1997), “My Life as a Knowledge Worker,” Inc., 19 (February), 76–82.

Kotler Philip (1967), Marketing Management. Englewood Cliffs, NJ: Prentice Hall.

Levitt Theodore (1974), Marketing for Business Growth. New York: McGraw-Hill.

Marcus Stanley (1974), Minding the Store. Boston: Little, Brown and Company.

Marcus Stanley (1982), His & Hers: The Fantasy World of the Neiman-Marcus Catalogue. New York: The Viking Press.

Slywotzky Adrian J. (1996), Value Migration. Boston: Harvard Business School Press.

Thompson Thomas W. , Berry Leonard L. , and Davidson Philip H. (1978), Banking Tomorrow: Managing Markets Through Planning. New York: Van Nostrand Reinhold.

Zeithaml Valarie A. , Parasuraman A. , and Berry Leonard L. (1990), Delivering Quality Service: Balancing Customer Perceptions and Expectations. New York: The Free Press.

Zinsser William (1988), Writing to Learn. New York: Harper & Row, Publishers.