Book Review: Net Gain: Expanding Markets through Virtual Communities

Alba Joseph , Lynch John , Weitz Barton , Janiszewski Chris , Lutz Richard , Sawyer Alan , and Wood Stacy (1997), “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Market Places,” Journal of Marketing, 61 (July), 37–47.

Blum Adam (1995), Building Business Web Sites. New York: MIS Press.

Hoffman Dona , and Novak Thomas (1996), A New Marketing Paradigm for Electronic Commerce,” Journal of Computer Mediated Communication, Special Issue on Electronic Commerce (online). Available: [http://shum.huji.ac.il/jcmc/issue3/vollno3.html].

Sarkar Mitra Barun , Butler Brian , and Steinfield Charles (1995), “Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace,” Journal of Computer Mediated Communication, Special Issue on Electronic Commerce (online). Available: [http://shum.huji.ac.il/jcmc/issue3/vollno3.html].

Settles Craig (1995), Cybermarketing: Essentials for Success. Emeryville, CA: Ziff-Davis Press.