Book Review

Agnew Hugh E. , and Houghton Dale (1941), Marketing Policies, 1st ed. New York: McGraw-Hill.

Agnew Hugh E. , and Houghton Dale (1951), Marketing Policies, 2d ed. New York: McGraw-Hill.

Agnew Hugh E. , Jenkins R. V. , and Drury J. C. (1936), Outlines of Marketing. New York: McGraw-Hill.

Alderson Wroe (1957), Marketing Behavior and Executive Action. Homewood, IL: Richard D. Irwin.

American Book Sellers’ Association (annual), ABA Book Buyers’ Handbook. Tarrytown, NY: American Book Sellers’ Association.

Atherton Lewis (1939), The Pioneer Merchant in Mid-America. Columbia, MO: University of Missouri.

Barger Harold (1955), Distribution's Place in the American Economy Since 1869. Princeton, NJ: Princeton University Press.

Baring-Gould William S. , ed. (1967), The Annotated Sherlock Holmes, by Arthur Conan-Doyle. New York: Clarkson N. Potter.

Bartels Robert (1986), The History of Marketing Thought, 3rd ed. Columbus, OH: Publishing Horizons.

Beard Miriam (1936), A History of the Business Man. New York: MacMillan.

Brown Stephen (1995), Postmodern Marketing. London; New York: Routledge.

Brown Stephen (1996), Marketing Apocalypse. London: Routledge.

Bucklin Louis P. (1963), “Retail Strategy and the Classification of Consumer Goods,” Journal of Marketing, 28 (July), 50–53.

Carr-Saunders A. M. Sir (1938), Consumers’ Co-Operation in Great Britain. New York; London: Harper & Brothers.

Carsky Mary L. , Dickinson Roger A. , and Kennedy Charles (forthcoming), “Quality Variation in Consumer Goods,” in Marketing History Knows No Boundaries (Proceedings of the 8th Conference on Historical Research in Marketing and Marketing Thought). East Lansing, MI: Michigan State University, Department of Marketing and Supply Chain Management.

Centre National du Commerce Exterieur (1965), Circuits Des Distribution en Autriche. France.

Cherrington Paul (1920), Elements of Marketing. New York: MacMillan.

Clark Thomas (1944), Pills, Petticoats and Plows. New York: Bobs-Merrill.

Converse Paul D. , and Huegy H. W. (1940), Elements of Marketing. New York: Prentice-Hall.

Cox Reavis , and Alderson Wroe , eds. (1950), Theory in Marketing. Chicago: Richard D. Irwin.

Cox Reavis , Fichandler Thomas C. , and Goodman Charles S. (1965), Distribution in a High-Level Economy. Englewood Cliffs, NJ: Prentice-Hall.

Dana Richard H. (1936), Two Years Before the Mast. New York: Modern Library.

Davidson William R. (1997), unpublished presentation at 8th Conference on Historical Research in Marketing and Marketing Thought, Queens University, Kingston, Ontario, (May 23).

Duncan Delbert , and Hollander Stanley C. (1977), Modem Retailing Management, 9th ed. Chicago: Richard D. Irwin.

Duncan Delbert Stanley , Hollander C. , and Savitt Ronald (1983), Modern Retailing Management, 10th ed. Chicago: Richard D. Irwin.

Duncan Delbert , and Phillips Charles F. (1955), Retailing. Chicago: Richard D. Irwin.

Duncan Delbert Charles , Phillips F. , and Hollander Stanley C. (1972), Modern Retailing Management, 8th ed. Chicago: Richard D. Irwin.

First Data Bank (annual), First Data Bank Blue Book. New York: Hearst Corporation.

Ford P. (1935), “Excessive Competition in the Retail Trade,” The Economic Journal, 501–508.

Fullerton Ronald A. (1990), “The Art of Marketing Research: Selections from Paul F. Lazarsfeld's ‘Shoe Buying in Zurich,’” Journal of the Academy of Marketing Science, 18 (Fall), 319–27.

Gambs John (1946), Beyond Supply and Demand. New York: Columbia University Press.

Goodman Charles S. (1996), “Review of The Annals of the American Academy of Political and Social Science,” Journal of Macromarketing, 16 (Fall), 141–45.

Hall Lady Margaret (1949), Distributive Trading. London: Hutchinson's University Library.

Hamilton Walton H. (1938), Price and Price Policies. New York: McGraw-Hill.

Hollander Stanley C. (1963a), Business Consultants and Clients. East Lansing, MI: Graduate School of Management, Michigan State University.

Hollander Stanley C. (1963b), “Dealer Margins Under Resell Price Maintenance,” Quarterly Review of Economics and Business, (Autumn), 25–33.

Hollander Stanley C. (1970), Multinational Retailing. East Lansing, MI: Michigan State University, Graduate School of Management.

Hollander Stanley C. (1972), Management Consultants and Clients. East Lansing, MI: Graduate School of Management, Michigan State University. With the assistance of Stephen Flaster.

Holton Richard H. (1958a), “The Distinction Between Convenience Goods, Shopping Goods, and Specialty Goods,” Journal of Marketing, 23 (July), 50–53.

Holton Richard H. (1958b), “What Is Really Meant by Specialty Goods?” Journal of Marketing, 34 (July), 64–66.

Hotchkiss George B. (1938), Milestones of Marketing, A Brief History of the Evolution of Marketing. New York: MacMillan.

Hower Ralph M. (1939), The History of an Advertising Agency. Cambridge, MA: Harvard University Press.

Hower Ralph M. (1943), History of Macy's of New York, 1858–1919. Cambridge, MA: Harvard University Press.

Hoyt Elizabeth E. (1924), The Consumption of Wealth. New York: MacMillan.

Jeffreys James B. , and Knee Derek (1962), Retailing in Europe. London: MacMillan and Co.; New York: St. Martin's Press.

Kiernan Gladys M. (1971), Retailers’ Manual of Laws and Regulations, 18th ed. New York: Research Company of America.

Killough Hugh B. , and Associates Barrington (1933), The Economics of Marketing. New York: Harper and Brothers.

Kyrk Hazel (1923), A Theory of Consumption. Boston: Houghton-Mifflin.

Levett A. Elizabeth (1929), A History of the Consumer. London: Ernest Benn.

Levy Hermann (1944), Retail Trade Associations. New York: Oxford University Press.

Lewis Sinclair (1922), Babbitt. New York: Harcourt, Brace and Company.

Lewis Sinclair (1929), Dodsworth. New York: Harcourt, Brace and Company.

March James G. , and Simon Herbert A. (1958), Organizations. New York: John Wiley & Sons.

Maynard Harold H. , Beckman Theodore N. , and Weidler Walter C. (1939), Principles of Marketing, 3d ed. New York: Ronald Press.

Medical Economics Company (annual), Drug Topics Red Book. Montvale, NJ: Medical Economics Company.

Miller Arthur (1949), Death of a Salesman. New York: Viking Press.

Mitchell Wesley C. (1937), The Backward Art of Spending Money. New York: McGraw-Hill.

Mitchell Wesley C. (1949), Lecture Notes on the History of Economic Theory. New York: Augustus Kelley.

Nelson Saul , and Keim Walter G. (1940), Price Behavior and Business Policy, TNEC Monograph No. 1. Washington, DC: U.S. Senate print.

O'Neill Eugene (1956), Long Day's Journey into Night. New Haven: Yale University Press.

Pasdermadjian Henry (1954), Department Store Economics. London: Newman Books.

Pollay Richard W. (1986), “The Distorted Mirror: Reflections on the Unintended Consequences of Advertising,” Journal of Marketing, 50 (April), 18–36.

Raine Norman R. (1931), “Tugboat Annie,” Saturday Evening Post, 204 (July 11), 6–7+.

Raine Norman R. (1935), “Tugboat Annie Stories,” Saturday Evening Post, 208 (November 30), 16–17+.

Reid Margaret G. (1938), Consumers and the Market. New York: F. S. Crofts and Company.

Roll Eric (1938), History of Economic Thought, 1st ed. London; Boston: Faber and Faber.

Schwartz George (1963), Development of Marketing Theory. Cincinnati: Southwestern.

Shaw Arch W. (1951), Some Problems of Market Distribution. Cambridge, MA: Harvard University Press.

Shaw Eric (1990), “Review of Empirical Studies of Aggregate Cost and Productivity of Marketing in the United States,” Journal of the Academy of Marketing Science, 18 (Fall), 182–90.

Simon Herbert A. (1960), The New Science of Management Decision. New York: Harper.

Smith Henry (1937), Retail Distribution. London: Oxford University Press.

Stewart Paul , and Frederick Dewhurst J. (1939), Does Distribution Cost Too Much? New York: 20th Century Fund.

Twain Mark (1883), Life on the Mississippi. Boston: J. R. Osgood.

U.S. Industrial Commission (1898–1902), Report of the U.S. Industrial Commission. Washington, DC: U.S. Government Printing Office.

U.S. National Commission on Food Marketing (1966), Food from Farmer to Consumer. Washington, DC: U.S. Government Printing Office.

U.S. Temporary National Economic Committee (1941), Final Report of Executive Secretary to Temporary National Economic Committee. Washington, DC: U.S. Senate print.

Upson William H. (1944), Botts in War, Botts in Peace; Earthworms Can Take Anything. New York: Farrar and Rinehart.

Vaile Roland S. , and Canoyer Helen G. (1938), Income and Consumption. New York: Henry Holt and Company.

Vaile Roland S. , Grether E. T. , and Cox Reavis (1952), Marketing in the American Economy. New York: Ronald Press.

Verne Jules (1926), Michael Strogoff, Courier of the Czar. New York: Grosset and Dunlap.

Whittaker Edmund (1940), A History of Economic Ideas. New York: Longmans, Green and Company.

Zola Émile (1908), The Fat and the Thin (Originally La Ventre de Paris), Ernest Alfred Vizetelly, trans. London: Chatto and Windus.

Zola Émile (1992), Ladies’ Happiness (Originally Au Bonheur des Dames), Kristin Ross, trans. Berkeley: University of California Press.

Zuckerman Mary Ellen , and Carsky Mary L. (1990), “The Contribution of Women to U.S. Marketing Thought,” Journal of the Academy of Marketing Science, 18 (Fall), 313–18.