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JM/MSI Special Issue (Fall 1999): Fundamental Issues and Directions for Marketing

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online April, 1997

JM/MSI Special Issue (Fall 1999): Fundamental Issues and Directions for Marketing

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Volume 61, Issue 2

https://doi.org/10.1177/002224299706100210

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