Book Review: Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

Aaker David A. (1995), Strategic Market Management, 4th ed. New York: John Wiley & Sons.

Birou Laura M. , and Fawcett Stanley E. (1994), “Global Supplier Involvement in Integrated Product Development: A Comparision of U.S. and European Practices,” International Journal of Physical Distribution & Logistics Management, 24 (5), 4–14.

Burgelman Robert , and Maidique Modesto (1988), Strategic Management of Technology and Innovation. Burr Ridge, IL: Richard D. Irwin.

Cooper Robert G. (1993), Winning at New Products: Accelerating the Process from Idea to Launch, 2d ed. Reading, MA: Addison-Wesley Publishing Company.

Hamel Gary , and Prahalad C. K. (1994), Competing for the Future. Boston: Harvard Business School Press.

Leonard-Barton Dorothy (1995), Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation. Boston: Harvard Business School Press.

Moore Geoffrey A. (1991), Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. New York: HarperBusiness.

Rogers Everett M. (1962), Diffusion of Innovations. New York: The Free Press.

von Hippel Eric (1988), The Sources of Innovation. Oxford: Oxford University Press.