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Book Review: Relentless: The Japanese Way of Marketing

Journal of Marketing

Impact Factor: 10.4 / 5-Year Impact Factor: 17.9

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Book review

First published online April, 1997

Book Review: Relentless: The Japanese Way of Marketing

Volume 61, Issue 2

https://doi.org/10.1177/002224299706100208

Abstract

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References

1.

Kotler

Philip

, Fahey

Liam

, and Jatusripitak

Somkid

(1985), The New Competition. Englewood Cliffs, NJ: Prentice-Hall.

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