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Book Review: Network Models of the Diffusion of Innovations

Journal of Marketing

Impact Factor: 10.4 / 5-Year Impact Factor: 17.9

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Book review

First published online July, 1996

Book Review: Network Models of the Diffusion of Innovations

Volume 60, Issue 3

https://doi.org/10.1177/002224299606000311

Abstract

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References

1.

Knoke

David

and Kuklinski

James H.

(1982), Network Analysis. Beverly Hills, CA: Sage Publications.

2.

Scott

John

(1991), Social Network Analysis: A Handbook. London: Sage Publications.

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