Using the past as a Guide to the Future: Reflections on the History of the Journal of Marketing

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Day

George S.

(1992), “Marketing's Contribution to the Strategy Dialogue,” Journal of the Academy of Marketing Science, 47 (Fall), 43–55.

Hunt

Shelby D.

(1994), “On Rethinking Marketing: Our Discipline, Our Practice, Our Methods,” European Journal of Marketing, 28 (3), 13–25.

Kerin

Roger A.

(1996), “In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing,” Journal of Marketing, 60 (January), 1–13.