Book Review: Aunt Jemima,Uncle Ben,and Rastus: Blacks in Advertising,Yesterday,Today,and Tomorrow

Berger John , Blomberg Sven , Fox Chris , Dibb Michael , and Hollis Richard (1972), Ways of Seeing. London: British Broadcasting Company and Penguin Books.

Brown Bruce W. (1981), Images of Family Life in Magazine Advertising: 1920–1978. New York: Praeger.

Kassarjian Harold H. (1977), “Content Analysis in Consumer Research,” Journal of Consumer Research, 4(June), 8–18.

Kolbe Richard H. , and Burnett Melissa S. (1991), “Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity,” Journal of Consumer Research, 18(September), 243–50.

Marchand Roland (1985), Advertising the American Dream: Making Way for Modernity, 1920–1940. Berkeley, CA: University of California Press.

Mick David Glen (1986), “Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance,” Journal of Consumer Research, 13(September), 196–213.

Peterson Robin T. (1983), “Marketers Have a Social Obligation to Screen Out Negative Roles in Ads,” Marketing News, 17(December 23), 2.

Peterson Theodore (1975), Magazines in the Twentieth Century, 2nd ed. Urbana, IL: University of Illinois Press.

Pollay Richard W. (1979), Information Sources in Advertising History. Westport. CT: Greenwood Press.

Pollay Richard W. (1985), “The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900–1980,” Journal of Marketing, 49(Summer), 24–37.

Smith Ruth Ann , and Lux David S. (1993), “Historical Method in Consumer Research: Developing Causal Explanations of Change,” Journal of Consumer Research, 19(March), 595–610.

Stern Barbara B. (1989), “Literary Criticism and Consumer Research: Overview and Illustrative Analysis,” Journal of Consumer Research, 16(December), 322–34.