Book Review: Marketing Exchange Transactions and Relationships

Alderson Wroe (1965), Dynamic Marketing Behavior. Home-wood, IL: Richard D. Irwin.

Axelrod Robert (1984), The Evolution of Cooperation. New York: Basic Books.

Bagozzi Richard P. (1974), “Marketing as an Organized Behavioral System of Exchange,” Journal of Marketing, 38 (October), 77–81.

Bagozzi Richard P. (1975), “Marketing as Exchange,” Journal of Marketing, 39 (October), 32–39.

Bagozzi Richard P. (1976), “Science, Politics, and the Social Construction of Marketing,” in Marketing 1776–1976 and Beyond, Bernhardt K.L. , ed. Chicago: American Marketing Association, 586–92.

Bagozzi Richard P. (1978), “Marketing as Exchange: A Theory of Transactions in the Marketplace,” American Behavioral Scientist, 21 (March-April), 535–56.

Bagozzi Richard P. (1979), “Toward a Formal Theory of Marketing Exchanges,” in Conceptual and Theoretical Developments in Marketing, Ferrell O.C. , Brown S.W. , and Lamb C.W. Jr. , eds. Chicago: American Marketing Association, 431–7.

Bagozzi Richard P. (1985), “Marketing as Exchange: Is it Indistinguishable from Social Psychology?” in Research in Marketing: Changing the Course of Marketing—Alternative Paradigms for Widening Marketing Theory, Dholakia N. and Arndt J. , eds. Supplement 2. Greenwich, CT: JAI Press, 257–62.

Bagozzi Richard P. (1992), “The Self-Regulation of Attitudes, Intentions, and Behavior,” Social Psychology Quarterly, 55 (June), 178–204.

Bessa Carlos A. Fontenele (1993), “Marketing Epistemology,” unpublished working paper, Federal University of Rio de Janeiro, Brasil.

Blau Peter M. , ed. (1975), Approaches to the Study of Social Structure. New York: The Free Press.

Burt Ronald S. (1982), Toward a Structural Theory of Action. New York: Academic Press.

Campbell Donald T. (1974), “Evolutionary Epistemology,” in The Philosophy of Karl R. Popper, vol. 2, Schlipp P.A. , ed. La Salle, IL: Open Court, 413–63.

Cook Karen S. (1990), “Linking Actors and Structures: An Exchange Network Perspective,” in Structures of Power and Constraint, Calhoun C. , Meyer M.W. , and Scott W.R. , eds. Cambridge: Cambridge University Press.

Kohlberg Lawrence (1984), Essays on Moral Development: The Psychology of Moral Development, Vol. 2. San Francisco: Harper and Row.

Kotler Philip (1972), “A Generic Concept of Marketing,” Journal of Marketing, 36 (April), 46–54.

Levy Sidney J. , and Zaltman Gerald (1975), Marketing, Society, and Conflict. Englewood Cliffs, NJ: Prentice-Hall, Inc.

Molm Linda D. (1989), “Punishment Power: A Balancing Process in Power-Dependence Relations,” American Journal of Sociology, 94 (May), 1392–418.

Schmookler Andrew B. (1993), The Illusion of Choice: How the Market Economy Shapes Our Destiny. Albany, NY: State University of New York Press.