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Book Review: Marketing to the Older Consumer: A Handbook of Information for Strategy Development

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online October, 1993

Book Review: Marketing to the Older Consumer: A Handbook of Information for Strategy Development

Volume 57, Issue 4

https://doi.org/10.1177/002224299305700414

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References

Dychtwald

Ken

and Fowler

Joe

(1989), Age Wave:The Challenges and Opportunities of Aging America. New York: St. Martin's Press.

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