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Book Review: Managing New Products: The Power of Innovation 2nd Ed.

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online July, 1993

Book Review: Managing New Products: The Power of Innovation 2nd Ed.

Volume 57, Issue 3

https://doi.org/10.1177/002224299305700313

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