Abstract

Get full access to this article
View all access options for this article.
References
1.
Givens
Charles J.
(1988 ), Wealth Without Risk. New York : Simon and Schuster.
2.
Givens
Charles J.
(1990 ), Financial Self-Defense. New York : Simon and Schuster.
3.
Keith
Robert J.
(1960 ), “The Marketing Revolution,” Journal of Marketing , 24 (January), 35 –8 .
4.
Kotler
Philip
(1988 ), Marketing Management: Analysis, Planning, Implementation and Control , 6th ed.Englewood Cliffs, NJ : Prentice-Hall, Inc.
5.
Peters
Thomas J.
, and
Waterman
Robert H.
Jr.
(1982 ), In Search of Excellence. New York : Harper and Row, Publishers.
