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Book Review: Honoring the Customer: Marketing and Selling to the Japanese

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online April, 1993

Book Review: Honoring the Customer: Marketing and Selling to the Japanese

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Volume 57, Issue 2

https://doi.org/10.1177/002224299305700210

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