Abstract
This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM wishes to thank Data Courier Inc. for use of the ABI/INFORM business database.
Each entry has an identifying number. Cross-references appear immediately under each subject heading.
The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by UMI/Data Courier, Inc. For additional information about access to the database or about obtaining photocopies of the articles abstracted below, please call (800) 626-2823 or write to UMI/Data Courier, Inc., 620 South Fifth Street, Louisville, KY 40202. Each article costs $10.75. Customers with deposit accounts of $200 or more pay $8.75 per article.
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