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Book Review: Building a Chain of Customers: Linking Business Functions to Create the World Class Company

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online July, 1992

Book Review: Building a Chain of Customers: Linking Business Functions to Create the World Class Company

Volume 56, Issue 3

https://doi.org/10.1177/002224299205600311

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