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Book Review: Hearing the Voice of the Market: Competitive Advantage through Creative use of Market Information

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online January, 1992

Book Review: Hearing the Voice of the Market: Competitive Advantage through Creative use of Market Information

Volume 56, Issue 1

https://doi.org/10.1177/002224299205600112

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