Abstract

Get full access to this article
View all access options for this article.
References
1.
Kotler
Philip
(1986 ), “Megamarketing,” Harvard Business Review , 64 (March-April), 117 –24 .
2.
Porter
Michael E.
(1980 ), Competitive Strategy. New York : The Free Press .
3.
Kotler
Philip
(1985 ), Competitive Advantage. New York : The Free Press .
4.
Reynolds
Alan
(1990 ), “The Roots of Innovation,” Wall Street Journal (September 11), A20 .
5.
Wood
Douglas
(1990 ), “Porter's Complaint,” in “Letters,” The Economist (June 30–July 9), 6 .
6.
Zeithaml
Carl P.
, and
Zeithaml
Valarie A.
(1984 ), “Environmental Management: Revising the Marketing Perspective,” Journal of Marketing , 48 (Spring), 46 –53 .
