Book Review: Contemporary Perspectives on Strategic Market Planning

Barwise Patrick , Marsh Paul R. , and Wensley Robin (1987), “Strategic Investment Decisions,” Research in Marketing, 9, 1–57.

Barwise Patrick , Marsh Paul R. , and Wensley Robin (1989), “Must Finance and Strategy Clash?” Harvard Business Review, 67 (September-October), 85–90.

Bower Joseph L. (1970, 1986), Managing the Resource Allocation Process. Boston: Harvard Business School Press.

Capon Noel , Farley John U. , and Hulbert James M. (1988), Corporate Strategic Planning. New York: Columbia University Press.

Chandler Alfred D. (1977), The Visible Hand: The Managerial Revolution in American Business. Cambridge, MA: Harvard University Press.

Chandler Alfred D. (1990), Scale and Scope: The Dynamics of Industrial Capitalism. Cambridge, MA: Harvard University Press.

Corey E. Raymond , and Star Steven H. (1971), Organization Strategy: A Marketing Approach. Boston: Division of Research, Harvard Business School.

Hamel Gary , and Prahalad C. K. (1989), “Strategic Intent,” Harvard Business Review, 67 (May-June), 63–76.

Hamermesh Richard G. (1986), Making Strategy Work. New York: John Wiley & Sons, Inc.

Jaworski Bernard J. (1988), “Toward a Theory of Marketing Control,” Journal of Marketing, 52 (July), 23–39.

Kester W. Carl (1984), “Today's Options for Tomorrow's Growth,” Harvard Business Review, 62 (March–April), 153–60.

Kotler Philip (1988), Marketing Management, 6th ed. Englewood Cliffs, NJ: Prentice-Hall, Inc.

Mason Scott , and Merton Robert C. (1985), “The Role of Contingent Claims Analysis in Corporate Finance,” in Recent Advances in Corporate Finance, Altman E. , and Subrahmanyam M. , eds. Homewood, IL: Richard D. Irwin, Inc.

Myers Stewart C. (1984), “Finance Theory and Financial Strategy,” Interfaces, 14 (January-February), 126–37.

Piercy Nigel F. (1987), “The Marketing Budgeting Process,” Journal of Marketing, 51 (October), 45–59.

Porter Glenn P. , and Livesay Harold C. (1971), Merchants and Manufacturers: Studies in the Changing Structure of Nineteenth-Century Marketing. Baltimore: Johns Hopkins Press.

Porter Michael E. (1980), Competitive Strategy. New York: The Free Press.

Porter Michael E. (1981), “The Contributions of Industrial Organization Economics to Strategic Management,” Academy of Management Review, 6 (November), 609–20.

Porter Michael E. (1985), Competitive Advantage. New York: The Free Press.

Scherer Frederick (1980), Industrial Market Structure and Economic Performance. Chicago: Rand McNally.

Stalk George Jr. , and Hout Thomas M. (1990), Competing Against Time. New York: The Free Press.

Tedlow Richard S. (1990), New and Improved: The Story of Mass Marketing in America. New York: Basic Books, Inc.

Welch John F. (1981), “Where Is Marketing Now That We Really Need It?” New York: Conference Board Publications.

Wind Y. , and Mahajan V. (1982), “Marketing and Corporate Strategy,” The Wharton Magazine, 6 (Summer), 38–45.