ZeithamlValarie, ParasuramanA., and BerryLeonard L. (1990), Delivering Quality Service: Balancing Customer Perceptions and Expectations.New York: The Free Press, Inc., 208 pp., $19.95. Reviewed by Christopher Lovelock (Lovelock Associates).
2.
Two works by PrusRobert Prus, RobertC. (1989), Pursuing Customers: An Ethnography of Marketing Activities.Newbury Park; CA: Sage Publications, Inc., 336 pp., $17.95.
3.
PrusRobert C. (1989), Making Sales: Influence as Interpersonal Accomplishment.Newbury Park; CA: Sage Publications, Inc., 336 pp., $17.95. Both reviews by Mary Ann McGrath (Loyola University of Chicago).
4.
HallenLars, and JohansonJan, eds. (1989), Advances in International Marketing, Vol. 3, Tamer CavusgilS., series ed. Greenwich, CT: JAI Press, Inc., 305 pp., $63.50. Reviewed by Gregory E. Oslund (Michigan State University).
