You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Book Review: Marketing and Semiotics: New Directions in the Study of Signs for Sale

Journal of Marketing

Impact Factor: 10.4 / 5-Year Impact Factor: 17.9

Journal Homepage Submission guidelines

Restricted access

Book review

First published online October, 1989

Book Review: Marketing and Semiotics: New Directions in the Study of Signs for Sale

Volume 53, Issue 4

https://doi.org/10.1177/002224298905300411

Abstract

Get full access to this article

View all access options for this article.

References

1.

Mick

David Glen

(1986), “Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance,” Journal of Consumer Research, 13 (September), 196–213.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

The comfort of return: Reimagining familiar destinations as emotional,psychological,and identity spaces in contemporary tourism

Retricted access

Retricted access

A Discriminant Model for Identifying Scenarios of Industrial New Product Failure

Retricted access

The Integration of Microcomputers in Marketing Research and Decision Making