Book Review: Managing New Products

Berg Thomas L. , and Schuchman Abe , eds. (1963), Product Management and Strategy. New York: Holt, Rinehart and Winston.

Bobrow Edwin E. , and Shafer Dennis W. (1987), Pioneering New Products: A Market Survival Guide. Homewood, IL: Dow Jones Irwin.

Booz Allen , and Hamilton (1957), Management of New Products.

Canter Rosabeth Moss (1983), The Change Masters: Innovation for Productivity in the American Corporation. New York: Simon and Schuster.

Cardoza Richard N. (1979), Product Policy: Cases and Concepts. Reading, MA: Addison-Wesley Publishing Company.

Crawford C. Merle (1987), New Products Management, 2nd ed. Homewood, IL: Richard D. Irwin, Inc.

Drucker Peter F. (1985), Innovation and Entrepreneurship: Practice and Principles. New York: Harper and Row Publishers, Inc.

Gruenwald George C. (1985), New Product Development: What Really Works. Chicago: Crain Books.

Hisrich Robert D. , and Peters Michael P. (1984), Marketing Decisions for New and Mature Products. Columbus, OH: Charles E. Merrill Publishing Co.

Pinochet Gifford III (1985), Intrapreneuring. New York: Harper and Row Publishers, Inc.

Rogers Everett M. (1983), Diffusion of Innovations. New York: The Free Press.

Souder William E. (1987), Managing New Product Innovations. Lexington, MA: Lexington Books.

Twiss Brian (1980), Managing Technological Innovation. London: Longman Group Ltd.

Urban Glen L. , and Hauser John R. (1980), Design and Marketing of New Products. Englewood Cliffs, NJ: Prentice-Hall, Inc.

Urban Glen L. , Hauser John R. , and Dholakia Nikhilesh (1987), Essentials of New Product Management. Englewood Cliffs, NJ: Prentice-Hall, Inc.

Waterman Robert H. (1987), The Renewal Factor. New York: Bantam Books.

Wind Yoram (1982), Product Policy: Concepts, Methods, and Strategy. Philippines: Addison-Wesley Publishing Company.