HulbertJ. M. (1981), “Descriptive Models of Marketing Decisions,” in Marketing Decision Models, SchultzR. L., and ZoltnersA. A., eds. New York: North-Holland Publishing Company, 19–53.
2.
JohnstonW. J. (1981), Patterns in Industrial Buying Behavior.New York: Praeger Publishers.
3.
JohnstonW. J., and SpekmanR. E. (1982), “Industrial Buying Behavior: A Need for an Integrative Approach,”Journal of Business Research, 10 (June), 135–46.