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Book Review: Bringing Innovation to Market: How to Break Corporate and Customer Barriers

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Book review

First published online April, 1989

Book Review: Bringing Innovation to Market: How to Break Corporate and Customer Barriers

Volume 53, Issue 2

https://doi.org/10.1177/002224298905300212

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