Book Review: Developing and Implementing Marketing Strategies

Aaker David A. , and Myers John G. (1975), Advertising Management. Englewood Cliffs, NJ: Prentice-Hall, Inc.

Belk Russell W. , Sherry John F. Jr. , and Wallendorf Melanie (1988), “A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet,” Journal of Consumer Research, 14 (March), 449–70.

Booz Allen , and Hamilton (1982), New Product Management for the 1980's. New York: Booz, Allen and Hamilton.

Brown Roger (1958), Words and Things. New York: The Free Press.

Brown Roger (1976), “Reference: In Memorial Tribute to Eric Lenneberg,” Cognition, 4 (2), 125–53.

Burger Philip , Gundee Howard , and Lavidge Robert (1981), “COMP: A Comprehensive System for the Evaluation of New Products,” in New Product Forecasting, Wind Yoram , Mahajan Vijay , and Cardozo Richard N. , eds. Lexington, MA: Lexington Books, 269–84.

Crawford Charles M. (1979), “New Product Failure Rates—Facts and Fallacies,” Research Management, 22 (September), 9–13.

Day George S. (1970), Buyer Attitudes and Brand Choice Behavior. New York: The Free Press.

Degerman Richard (1972), “Geometric Representations of Simple Structures in Multidimensional Scaling,” in Theory and Applications in the Behavioral Sciences, Vol. I/Theory, Shepard Roger N. , Kimball Romney A. , and Nerlove Sarah B. , eds. New York: Seminar Press, 193–211.

Frank Ronald E. , Massy William F. , and Wind Yoram (1972), Market Segmentation. Englewood Cliffs, NJ: Prentice-Hall, Inc.

Green Paul E. , and Carmone Frank (1970), MDS and Related Techniques. Boston: Allyn and Bacon, Inc.

Holbrook Morris B. , Moore William L. , and Winer Russell S. (1982), “Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis,” Journal of Consumer Research, 9 (June), 99–105.

Huber Joel , Payne John W. , and Puto Christopher (1982), “Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis,” Journal of Consumer Research, 9 (June), 90–8.

Johnson Michael D. , and Fornell Claes (1987), “The Nature and Methodological Implications of the Cognitive Representation of Products,” Journal of Consumer Research, 14 (September), 214–28.

Kay Paul , and Kempton Willett (1984), “What is the Sapir-Whorf Hypothesis?” American Anthropologist, 86 (March), 65–79.

Lantz DeLee , and Stefflre Volney (1964), “Language and Cognition Revisited,” Journal of Abnormal and Social Psychology, 69 (5), 472–81.

Lucy John , and Shweder Richard (1979), “Whorf and His Critics: Linguistic and Nonlinguistic Influences on Color Memory,” American Anthropologist, 81 (September), 581–615.

Mauser Gary (1983), Political Marketing. New York: Praeger Special Studies.

Mick David G. (1986), “Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance,” Journal of Consumer Research, 13 (September), 196–213.

Montgomery David , and Urban Glen (1969), Application of Management Science in Marketing. Englewood Cliffs, NJ: Prentice-Hall, Inc.

Myers James H. (1976), “Benefit Structure Analysis: A New Tool for Product Planning,” Journal of Marketing, 40 (October), 23–32.

Pollay Richard W. (1986), “The Distorted Mirror: Reflections on the Unintended Consequences of Advertising, Journal of Marketing, 50 (April), 18–36.

Shepard Roger N. (1962), “The Analysis of Proximities: Multidimensional Scaling with an Unknown Distance Function, II,” Psychometrika, 27, 219–46.

Shocker Allan D. , and Srinivasan V. (1974), “A Consumer Based Methodology for the Identification of New Product Ideas,” Management Science, 20 (February), 921–37.

Shocker Allan D. , and Srinivasan V. (1979), “Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review,” Journal of Marketing Research, 16 (May), 159–80.

Silk Alvin J. (1969), “Preference and Perception Measures in New Product Development: An Exposition and Review,” Sloan Management Review, 2 (Fall), 21–40.

Silk Alvin J. , and Urban Glen L. (1978), “Pre-Test-Market Evaluation of New Package Goods: A Model and Measurement Methodology,” Journal of Marketing Research, 15 (May), 171–91.

Stefflre Volney J. (1968a), “Market Structure Studies: New Products for Old Markets and New Markets (Foreign) for Old Products,” in Applications of the Sciences in Marketing Management, Bass Frank , King Charles W. , and Pessemier Edgar A. , eds. New York: John Wiley & Sons, Inc., 251–8.

Stefflre Volney J. (1968b), “Maxwell House Division: The Market Structure and Segmentation Project,” reprinted in Problems in Marketing, 4th ed., Brown Milton P. , Cardozo Richard N. , Cunningham Scott M. , Salmon Walter J. , and Sultan Ralph G. , eds. New York: McGraw-Hill Book Company.

Stefflre Volney J. (1972), “Some Applications of Multi-Dimensional Scaling to Social Science Problems,” in Theory and Applications in the Behavioral Sciences, Vol. II/Applications, Shepard Roger N. , Kimball Romney A. , and Nerlove Sarah B. , eds. New York: Seminar Press, 211–43.

Stefflre Volney J. (1979), “New Products: Organizational and Technical Problems and Opportunities,” in Analytic Approaches to Product and Market Planning, Shocker Allan D. , ed. Cambridge, MA: Marketing Science Institute, No. 79–104 (April), 415–80.

Stefflre Volney J. , Vales Victor C. , and Morley Linda (1966), “Language and Cognition in Yucatan: A Cross-Cultural Replication,” Journal of Personality and Social Psychology, 4 (July), 112–15.

Toynbee Arnold (1959), A Study of History. London: Oxford University Press.

Tyler Stephen A. (1969), Cognitive Anthropology. New York: Holt, Rinehart and Winston.

Urban Glen L. , and Hauser John (1980), Design and Marketing of New Products. Englewood Cliffs, NJ: Prentice-Hall, Inc.

Urban Glen L. , and Katz Gerald M. (1983), “Pre-Test-Market Models: Validation and Managerial Implications,” Journal of Marketing Research, 20 (August), 221–34.