Book Review: Knowledge Development in Marketing: The MSI Experience

Crane Diane (1972), Invisible Colleges: Diffusion of Knowledge in Scientific Communities., Chicago: University of Chicago Press.

Monroe Kent B. (1986), “Report of the Marketing Thought Task Force,” working paper, Virginia Technological Institute and State University, Blacksburg, Virginia.

Myers John G. , Massy William F. , and Greyser Stephen A. (1980), Marketing Research and Knowledge Development., Englewood Cliffs, NJ: Prentice-Hall, Inc.

Zinkhan George M. , Joachimsthaler Erich A. , and Kinnear Thomas C. (1987), “Individual Differences and Marketing Decision Support System Usage and Satisfaction,” Journal of Marketing Research, 24 (May), 208–14.