Book Review: Winning & Keeping Industrial Customers: The Dynamics of Customer Relations

Berry Leonard L. (1983), “Relationship Marketing,” in Emerging Perspectives on Service Marketing, Berry L. L. , Shostack G. L. , and Upah G. D. , eds. Chicago: American Marketing Association, 25–8.

Håkansson Håkan (1982), International Marketing and Purchasing of Industrial Goods. New York: John Wiley & Sons, Inc.

Jackson Barbara B. (1985), “Build Customer Relationships That Last,” Harvard Business Review, 63 (November-December), 120–8.