Book Review: Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory,Research in Marketing,Supplement 2

Anderson Paul F. , and Ryan Michael J. , eds. (1984), 1984 AMA Winter Educators’ Conference: Scientific Method in Marketing. Chicago: American Marketing Association.

Bagozzi Richard P. (1975), “Marketing as Exchange,” Journal of Marketing, 39 (October), 32–9.

Blair Ed (1977), “A Comment on ‘Marketing as Exchange’: A Letter to the Editor,” Journal of Marketing, 41 (January), 134.

Brown Stephen W. , and Fisk Raymond P. , eds. (1984), Marketing Theory: Distinguished Contributions. New York: John Wiley & Sons, Inc.

Bush Ronald F. , and Hunt Shelby D. , eds. (1982), Marketing Theory: Philosophy of Science Perspectives. Chicago: American Marketing Association.

Hunt Shelby D. (1983), Marketing Theory: The Philosophy of Marketing Science. Homewood, IL: Richard D. Irwin, Inc.

Kuhn Thomas S. (1970), The Structure of Scientific Revolutions, 2nd ed. Chicago: University of Chicago Press.

Sheth Jagdish N. , and Garrett Dennis E. , eds. (1986), Marketing Theory: Classic and Contemporary Readings. Cincinnati, OH: South-Western Publishing Co.

Stern Louis W. , and Reve Torger (1980), “Distribution Channels as Political Economies: A Framework for Comparative Analysis,” Journal of Marketing, 44 (Summer), 52–64.

Zaltman Gerald , LeMasters Karen , and Heffring Michael P. (1982), Theory Construction in Marketing: Some Thoughts on Thinking. New York: John Wiley & Sons, Inc.