Abstract

Get full access to this article
View all access options for this article.
References
1.
Bonoma
Thomas V.
(1985 ), “Case Research in Marketing: Opportunities, Problems, and a Process,” Journal of Marketing Research , 22 (May), 199 –208 .
2.
Mintzberg
Henry
(1978 ), “Patterns in Strategy Formation,” Management Science , 24 (no. 9 ), 934 –948 .
3.
Peters
Thomas H.
, and
Waterman
Robert H.
(1978 ), In Search of Excellence , New York : Harper.
4.
Pettigrew
Andrew M.
(1979 ), “On Studying Organizational Cultures,” Administrative Science Quarterly , 24 (no. 4 ), 570 –581 .
5.
Quinn
James Brian
(1980 ), Strategies for Change: Logical Incrementalism , Homewood, IL : Irwin.
6.
Yavitz
Boris
, and
Newman
William H.
(1982 ), Strategy in Action , New York : Free Press.
