Interest in marketing appears to be increasing in all East bloc countries, and Romania is no exception. The context within which marketing activities currently take place there is presented, and a socialist Romanian version of the marketing concept is proposed. Examples of the application of the concept, both in Romania and in two other socialist countries with less central planning, are provided. Except for a portion still in the experimental stage, the Romanian model appears to fit well the marketing reality of the three socialist countries examined.
Get full access to this article
View all access options for this article.
References
1.
AndrikoMiklos (1982a), “The Level of Consumer Goods Supply,”Partelet (November 11), 3–7. (Translated from Hungarian, in East-European Reports: Economic and Industrial Affairs, No. 2357, Joint Publication Research Services (JPRS) No. 82505, p. 44.)
2.
AndrikoMiklos (1982b), “State Secretary Discusses Trade, Consumer Goods Supply,”Nepszabadsag (December 11), 5. (In East-European Reports: Economic and Industrial Affairs, No. 2365, JPRS No. 82532, p. 13.)
3.
BozdogNicolae (1978), Proceedings of the National Conference of Employees in Trade and Tourism, Bucharest: Economic Institute for Trade and Tourism (June 27–28).
CeausescuNicolae (1978), Proceedings of the National Conference of Employees in Trade and Tourism, Bucharest: Economic Institute for Trade and Tourism (June 27–28).
6.
CeausescuNicolae (1981), Romania on the Way of Building Up the Multilaterally Developed Socialist Society, Bucharest: Meridiane Publishing.
FazekasJanos (1978), Proceedings of the National Conference of Employees in Trade and Tourism, Bucharest: Economic Institute for Trade and Tourism (June 27–28).
9.
FlucsaMaria (1978), Proceedings of the National Conference of Employees in Trade and Tourism, Bucharest: Economic Institute for Trade and Tourism (June 27–28).
10.
GranickDavid (1975), Enterprise Guidance in Eastern Europe, Princeton, NJ: Princeton University Press.
11.
Law No. 3/1972 Home-Trade Law (1972), Bucharest: Council of State, Editorial Board of the Official Bulletin of the Socialist Republic of Romania, 1–35.
NaorJacob (1982), “Economic Reform Making in Romania—The 1978 New Economic Mechanism,” Equipe de Recherche sur la firme et l'Industrie, Universite de Montpellier, France, unpublished research paper.
14.
PinterTibor (1982), “Old and New Tendencies,”Figyelo (July), 2. (In East-European Reports: Economic and Industrial Affairs, No. 2304, JPRS No. 81539.)
15.
ReederJohn A. (1984), “Entrepreneurship in the People's Republic of China,”Columbia Journal of World Business, 19 (no. 3), 43–51.
16.
Statistical Pocket Book of Hungary (1981), Budapest: Statistical Publishing House.
17.
TompeZoltan (1982), “The Leader's Interest,”Valosag (October), 25–39. (In East-European Reports: Economic and Industrial Affairs, No. 2353, JPRS No. 82456.)
18.
TsantisAndreas C., and PepperRoy (1979), Romania—The Industrialization of an Agrarian Economy under Socialist Planning, Washington, DC: World Bank.
