Book Review: The Birth of a Consumer Society: The Commercialization of Eighteenth-Century England

Funkhouser G. Ray (1984), “Technological Antecedents of the Modern Marketing Mix,” Journal of Macromarketing, 4 (Spring), 17–28.

Hollander Stanley C. , and Savitt Ronald , eds. (1983), First North America Workshop on Historical Research in Marketing: Proceedings, East Lansing: Department of Marketing and Transportation, Michigan State University.

Landes David S. (1969), The Unbound Prometheus: Technological Change and Industrial Development in Western Europe from 1750 to the Present, Cambridge: Cambridge University Press.

Porter Glenn , and Livesay H. C. (1971), Merchants and Manufacturers, Baltimore: Johns Hopkins Press.

Savitt Ronald (1980), “Historical Research in Marketing,” Journal of Marketing, 44 (Fall), 52–58.