Book Review: Theory Construction in Marketing: Some Thoughts on Thinking

Bagozzi Richard P. (1980), Causal Models in Marketing, New York: Wiley.

Hunt Shelby D. (1983), Marketing Theory: The Philosophy of Marketing Science, 2nd ed., Homewood, IL: Irwin.

Stern Louis W. , and Reve Torger (1980), “Distribution Channels as Political Economies: A Framework for Comparative Analysis,” Journal of Marketing, 44(Summer), 52–64.

Zaltman Gerald , and Lawther Karen (1979), “Let's At Least Be Interesting: The Art of Challenging Assumptions,” in Conceptual and Theoretical Developments in Marketing, Ferrell O. C. , Brown Stephen W. , and Lamb Charles W. Jr. , eds., Chicago: American Marketing, 501–516.

Zaltman Gerald , Pinson Christian R. A. , and Angelmar Reinhard (1973), Metatheory in Consumer Research, New York: Holt.