M arketing A bstracts

Feyerabend P. K. (1974), Against Method, London: New Left Books.

Hunt Shelby D. (1976), “The Nature and Scope of Marketing,” Journal of Marketing, 40 (July), 17–28.

Lakatos I. (1970), “Falsification and the Methodology of Scientific Research Programmes,” in Criticism and the Growth of Knowledge, Lakatos I. , and Musgrave A. , eds., Cambridge, UK: Cambridge University Press.

Laudan Larry (1977), Progress and Its Problems, Berkeley: University of California Press.

Zaltman G. , LeMasters K. , and Heffring M. (1982), Theory Construction in Marketing: Some Thoughts on Thinking, New York: John Wiley & Sons.