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Alpha Kappa PSI Foundation Award and Harold H. Maynard Award

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Research article

First published online June, 1983

Alpha Kappa PSI Foundation Award and Harold H. Maynard Award

Volume 47, Issue 3

https://doi.org/10.1177/002224298304700302

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