A firm contemplating a vertical territorial distribution system may be leaving itself open to litigation. Use of this checklist can help the marketer and his/her attorney develop a distribution plan with greater confidence that it will satisfy the law.
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References
1.
Adolph Coors Co. v. Federal Trade Commission (1974), 497 F.2d. 1178, 1186 (10th Cir.), cert. denied, 419 U.S. 1105 (1975).
2.
BurleyJames R. (1975), “Territorial Restriction on Distribution Systems: Current Legal Developments,”Journal of Marketing, 39 (October), 52–64.
3.
CadyJohn (1982), “Reasonable Rules and Rules of Reason: Vertical Restrictions on Distributors,”Journal of Marketing, 46 (Summer), 27–37.
4.
Clairol, Inc. v. Boston Discount Center of Berkeley (1979), 608 F.2d. 1114.
5.
Continental T.V., Inc. v. GTE Sylvania, Inc. (1977), 433 U.S. 36, 53 L.Ed.2nd. 568, 579, 975 S.Ct. 2549.
6.
Donald B. Rice Tire v. Michelin Tire Corp. (1980), 483 F.Supp. 750.
7.
Eastern Scientific Co. v. Wild Heerbrugg Instruments, Inc. (1978), 572 F.2d. 880 (1st. Cir.), cert. denied 99 S.Ct. 112.
8.
Klor's Inc. v. Broadway-Hals Stores (1959), 359 U.S. 207.
9.
Northern Pacific Railways Company v. United States (1958), 365 U.S. 1, 2 L.Ed.2d. 545, 78 S.Ct. 514.
10.
Timken Roller Bearing Co. v. United States (1951), 341 U.S. 593.
11.
Tripoli Company v. Wella Corp. (1970), 425 F.2nd 932 (3rd Cir.).
12.
United States v. Aluminum Company of America (1945), 148 F.2d. 416.
13.
United States v. American Can Co. (1949), 87 F.Supp. 18 (N.D. Cal.).
14.
United States v. Arnold, Schwinn & Co. et al. (1967), 388 U.S. 365.
15.
United States v. Bausch and Lomb Optical Co. (1944), 321 U.S. 707, 64 S.Ct. 805, 88 L. Ed. 1024.
16.
United States v. General Electric Co. (1969), 358 F.Supp. 141 (D.D.C.).
17.
United States v. Masonite Corporation (1942), 316 U.S. 265, 62 S.Ct. 1070, 86 L.Ed. 1461.
18.
United States v. O. M. Scott & Sons Co. (1969), 303 F.Supp. 141 (D.D.C.).
19.
United States v. Socony-Vacuum Oil Co. (1940), 310 U.S. 150, 60 S.Ct. 811, 84 L.Ed. 1129.
20.
United States v. Topco Associates Inc. (1973), CCH Trade Cases 74, 391 (N.D. Ill. 1973), aff'd. 414 U.S. 801 (1973)—final judgment.
21.
White Motor Co. v. United States (1963), 372 U.S. 253, 83 S.Ct. 696, 9 L.Ed.2d. 738.
