International product life cycle theory is one of the leading explanations of international trade patterns. Most of the tests to date have been based on U.S. experience. This study examines the theory from the standpoint of a (presumably) follower country. 1975 Israeli and U.S. export and import data were used to test applicability of IPLC theory to Israeli export performance. Marked deviations from theory predictions were found. An analysis of the findings leads to important implications for international marketing planning.
Get full access to this article
View all access options for this article.
References
1.
AyalIgal, and ZifJehiel (1978), “Competitive Market Choice Strategies in Multinational Marketing,”Columbia Journal of World Business, 13 (Fall), 72–81.
2.
GrubelH. G., and LloydP. J. (1975), Intra-Industry Trade, New York: Halsted Press.
