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A Commentary on “General Living Systems theory and Marketing: A Framework for Analysis” (Reidenbαch and Oliva,JM,this Issue)

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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First published online September, 1981

A Commentary on “General Living Systems theory and Marketing: A Framework for Analysis” (Reidenbαch and Oliva,JM,this Issue)

Volume 45, Issue 4

https://doi.org/10.1177/002224298104500405

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