Marketing in the United Kingdom

Abstract

Get full access to this article

View all access options for this article.

References

Baker

M. J.

(1979), Marketing: An Introductory Text, 3rd ed., London: Macmillan.

Broadbent

(1979), Spending Advertising Money, 3rd ed., London: Business Books.

Caves

R. E.

and Krause

L. B.

(1980), Britain's Economic Performance, Washington, DC: Brookings.

Chisnall

(1975), Marketing A Behavioural Analysis, Maidenhead: McGraw-Hill.

Christopher

McDonald

, and Wills

(1980), Introducing Marketing, London: Pan Books.

Corstjens

and Doyle

(1979), “Channel Optimization in Complex Marketing Systems,” Management Science, 25 (October), 1014–1025.

Cunningham

M. T.

(1980), “International Marketing and Purchasing of Industrial Goods: Features of a European Research Project,” European Journal of Marketing, 14 (December), 322–338.

Davidson

J. H.

(1972), Offensive Marketing, London: Cassell.

Doyle

Law

Weinberg

, and Simmonds

(1974), Marketing Management, London: Harper-Row.

10.

Ehrenberg

A. S. C.

(1972), Repeat Buying, London: North-Holland.

11.

Hill

R. W.

and Hillier

T. J.

(1977), Organizational Buying Behaviour, London: Macmillan.

12.

Hooley

G. J.

and van den Heuvel

R. R.

(1980), “Improving the Managerial Usefulness of Conjoint Measurement Studies,” Bradford University working paper.

13.

Horne

Morgan

, and Page

(1974), “Where Do We Go From Here,” Journal of the Market Research Society, 16 (July), 157–182.

14.

Hudson Report (1974), The United Kingdom in 1980, London: Associated Business Programmes.

15.

Kotler

(1980), Marketing Management: Analysis, Planning and Control, Englewood Cliffs, NJ: Prentice-Hall.

16.

Lazer

(1974), “Marketing Research: Past Accomplishments and Potential Future Developments,” Journal of the Market Research Society, 16 (July), 183–202.

17.

Livingstone

J. M.

(1976), International Marketing Management, London: Macmillan.

18.

Majoro

(1977), International Marketing, London: Allen and Unwin.

19.

Rose

(1970), Management Education in the 1970s, London: Her Majesty's Stationery Office.

20.

Samuels

J. A.

and Menneer

J. P.

(1975), “Market Research Executives in Britain—Looking at the Present and Providing for the Future,” Journal of the Market Research Society, 17 (January), 2–20.

21.

Simmonds

and Leighton

(1973), Case Problems in Marketing, London: Nelson.

22.

Simmons

(1978), “The British Market Research Industry,” Journal of the Market Research Society, 20 (July), 135–165.

23.

Thomas

M. J.

(1969), International Marketing Management, Boston, MA: Houghton Mifflin.

24.

Tookey

(1975), Export Marketing Decisions, Harmondsworth: Penguin Books.

25.

Treasure

(1976), “Ten Years Later,” Journal of the Market Research Society, 18 (April), 54–63.

26.

Walker

D. S.

and Child

(1979), “The Development of Professionalism as an Issue in British Marketing,” European Journal of Marketing, 13 (January), 27–54.

27.

Wilson

(1973), The Assessment of Industrial Markets, London: Hutchinson.

28.

Worcester

R. M.

and Downham

(1978), Consumer Market Research Handbook, 2nd ed., London: Van Nos Reinhold.