Book Review: Causal Models in Marketing

Bentler P. (1980), “Multivariate Analysis with Latent Variables: Causal Modeling,” Annual Review of Psychology, 31, 419–56.

Campbell D. , and Fiske D. (1959), “Convergent and Discriminant Validation by the Multitrait-Multimethod Matrix,” Psychological Bulletin, 56, 81–105.

Jöreskog K. (1969), “A General Approach to Confirmatory Maximum Likelihood Factor Analysis,” Psychometrika, 34, 183–202.

Jöreskog K. (1970), “A General Method for the Analysis of Covariance Structures,” Biometrika, 57, 239–51.

Jöreskog K. (1973), “A General Method for Estimating a Linear Structural Equation System,” in Structural Equation Models in the Social Sciences, Goldberger A. , and Duncan O. New York: Academic Press, 85–112.

Jöreskog K. (1974), “Analyzing Psychological Data by Analysis of Covariance Matrices,” in Contemporary Developments in Mathematical Psychology, Atkinson R. ., eds. San Francisco: Freeman, 1–56.